Workers felt the company was going through changes that it would pull through and were not led to believe their jobs were in peril. Earlier in the year, Snap insisted it was only implementing a 'slowdown' in hiring and said repeatedly it would still grow headcount this year by 10%, a claim many managers relied on. Snap's abrupt layoffs came as a surprise to many inside the company. Now, in a larger restructuring at the company, Snap's engineering chief and longtime Amazon cloud executive Jerry Hunter, is serving as Snap COO-a sign that the company will continue leaning into the Amazon style. Prior to the layoffs, Snap managers had been told to put 10% of their teams on performance improvement plans, according to company insiders. Employees told Insider the move was 'shocking,' especially when CEO Evan Spiegel shut down major initiatives like its Pixy drone and its subsidiary Zenly, a social app it had acquired.Įmployees have seen the company's austere Amazonification take place in a few different waves. Last week, Snap made its most dramatic cuts ever, laying off about 1,500 employees amid a broad slowdown in its ads business. The reference is both an acknowledgement that Amazon executives have ascended to key roles at the social media company, and that Snap managers are obsessing more over metrics, Amazon-style.

In the midst of a brutal reorganizationn, Snap employees have been grimly joking the company has been turning itself into 'Snapazon.' Sources said to Insider that managers were told to put 10% of their teams on PIPs. Snap's new COO Jerry Hunter worked at Amazon for many years. Snap morale is at a low point after massive layoffs and a new harsh Amazon-like management style. Snap CEO Evan Spiegel demos the company's AR glasses.

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